Illustration

In an age of large amounts of information and sometimes complex contexts, resources are needed to be able to convey information quickly. Infographics are intended to illustrate the complex relationships and extensive data material. Users or recipients of these graphics should be helped to quickly and easily capture, understand and interpret the displayed data. In the best case, they are understandable for users without background knowledge. Nowadays, they can be displayed standing (as a picture), animated (as a video) or interactively.

Depending on the need, infographics can be simple organizational charts or those with a larger image content and a smaller text content. They can be used, for example, for the presentation of temporal relationships, company organization, instructions and procedures, data from statistics, diagrams, weighting of opportunities and risks, problems, spatial relationships and local conditions.

illustrating computer games: Characters, objects, landscapes, interiors, backgrounds, interfaces

Illustrations are visualizations made by illustrators. Usually they perform several tasks at once. In general, they are illustrative, but can also be described as illustration, illustration, representation, diagram and explanation.
An illustration explains and should be “readable” like a text. For example. an attempt is made to make the content of a text or an idea more comprehensible with the help of such a text or an idea or to support the message of a project. If an illustration does not directly explain something, then it is a work of art and not an illustration.

Distinctive branches of 2D illustration include editorial and advertising illustration, conceptual art (for films, video, etc.), fashion illustration, technical (scientific) illustration, infographics and packaging illustration as well as packaging accessories.

Traditional materials such as pencil, ink and colours or mixed techniques can be used for the implementation. Usually everything has to be digitized afterwards. Direct creation with digital programs is also possible.

When it comes to print products in the publishing industry, the range of products is very broad. They range from flyers, books, newspapers and magazines to postcards, posters, calendars and more. It is also not uncommon for illustrations to be digitally prepared for transfer to digital formats. The age groups and interest groups are very diverse and, depending on size, sometimes vary greatly and/or the focus of publishers or clients. Illustrations for print products can be created to clarify the content of leisure, technical or educational literature, but can also be used as eye-catchers for book and magazine titles, as decorative elements or for text structuring.

Due to increasing digitization, 3D graphics and animations are now widely used on websites and mobile screens. The integration into branded articles and product videos and advertising materials is also strong. In addition, there is onboarding (“taking on board”) in the process of personnel selection.

Like the 2D illustrations, 3D illustrations can be used for similar purposes such as advertising illustration, concept art (movies, video, etc. ), fashion illustration, technical (scientific) illustration or packaging and product illustration. In fashion, for example, individual garments can be digitally rendered. So-called “3D-Stills” are often used for the representation of objects and spaces, e. g. in product design or interior design, possibly also in animated form. Different digital programs can be used for the implementation. In the case of renderings, however, there are special programs that are used for this purpose.

The styles, characters, environments, and outputs can vary greatly. Models are possible from low poly (low number of polygons in a grid of the 3D model) to cartoonistic or realistic 3D models (high poly). It is possible to depict interiors and exteriors, object compositions up to people, animals and mythical creatures. The perspectives can also be shaped individually.

Architecture is always and everywhere in the immediate vicinity. But there is also a lot of planning behind such buildings and spaces, which is usually conceived visually in advance. But such drawings can also be made afterwards.

Architectural drawings can be requested in two or three dimensions. It is important that such visualisations are either very technical or focus on depicting the atmosphere of interior and exterior spaces. This is usually also related to the focus of the illustration. Depending on the application, the illustration can be very realistic/technical or more stylised, which also depends on the drawing style and creation methods and means of the designer.

The applications of architectural visualisations are in many areas, such as:
Residential construction, office, commercial and public construction, competitions, road, railway and aircraft construction or even supporting structures and bridges.
Here, too, the purposes vary, for example, between quality control, marketing, presentation, orientation and more.
For residential areas, for example, various interior and exterior views of buildings, bird's-eye views of objects, animations and also 360° panoramas are possible.

3D visualisations or renderings are usually used where floor plans and views appear too abstract and incomprehensible. In addition, such visualisations also depict lighting moods and inhabited rooms to show the atmosphere of the building or room.