Design management is - in addition to planning, managing and controlling the operative design process and leading the actors involved - a complex entrepreneurial task in the design and positioning of an organisation.
General services
Research, analysis and synthesis
Goal setting, identification of the task
Evaluation
Design management /strategic = design as strategy
... aims to establish design and creative work as part of the corporate strategy, identity and culture and to make the value of design visible and usable in companies and to increase it.
Strategic design serves to develop innovative and relevant solutions. To do this, it combines strategy, design thinking and design doing.
Synonyms
Design consulting, design vision, design goals, design strategy, strategy, design thinking
Design management /operational = design as a process
Managing design processes and leading design and creative teams in the development of products and services. Furthermore, managing the interfaces to the customer and the user is an important task.
Synonyms
Project Management, Art Director, Art Director, AD, Artistic Director, Managing Designer, Design Consultancy
Business Design
Business design develops new products, services and business models. The business designer brings entrepreneurial and design skills to the table. In sustainable business design, ecological criteria and social impact are also taken into account.
Synonyms
Business Model Canvas, Value Proposition Design,
Transformation Design
Change processes in the areas of sustainability, global justice, common good, social impact and well-being are central challenges of our time. Transformation Design uses creative methods and processes in cooperation with other disciplines to support interactions and discourses in companies and in society for sustainable change processes.
Synonyms
change management
Service Design
Bringing new services to market or improving existing ones often means fundamental changes within the service provider itself. The larger the organisation becomes - or the more complex the service becomes - the more roles are touched by our work. Service design is user-centred and shapes the entire process of using a product or service. Service Design analyses and designs processes in companies and the touch points with the user.
Synonyms
Service Engineering, Product Development, Service Development, Design Thinking
Innovation Design
In innovation design, design is used as a transformational force that helps companies and organisations to develop innovative products, services and experiences - tangible and/or intangible.
Synonyms
Inventiveness, Entrepreneurship,
Human-centred design
... designs products, services, experiences and social enterprises that are accepted because they put people's lives and desires at the centre. Being a human-centred designer means believing that you can arrive at new solutions that the world needs.
Sustainability
In design management as in design doing/operational design, the consideration of social and ecological criteria is an absolute must. In the evaluation of companies and organisations in the economic as well as in the social context, sustainable aspects play an increasingly important role.
Sustainable management and design is an attitude and not an independent achievement.
