Corporate Communication (CC)
The totality of corporate communication consists of
- public relations,
- internal communication and
- market communication
and takes place on the directed (who), temporal (when), content (what) and formal (where) levels.
Synonyms
Corporate communication, integrated corporate communication, public relations
Note
In the VTV Design, individual components of CC are assigned to different design areas and groups. There is a separate area for the service Text, which is particularly relevant here.